Album cover ideas / research

Inventing a mascot character for my album cover is a possibility. Band mascots usually appear on many of their album covers, as well as their merchandise. The appearance of some of these mascots have evolved largely over time.

What can be observed?

It is clear from this cover that "Iron Maiden" is the name of the band, which is especially important to make clear for a debut album such as this one. The mascot also appears in full for the first time but also in arguably its most basic form. Fans of the band had only previously seen glimpses of the mascot on previously releases (promotional singles etc.) and so therefore awaited the full version of the same mascot.

The mascot itself is portrayed as being somewhat threatening. As well as appearing in a street during the night time where passer-bys are more vulnerable, hinting that he has bad intentions (his appearance during the night can also be likened to the presence of a vampire), his facial appearance is very monstrous, with green skin, a sinister, threatening expression and eyes, and hair that sicks out in all directions with colours that resemble fire, suggesting  his buring passion for evil.

In regards to the environment around him, it is also worth noting that there is a full moon, suggesting he has wolf-like features. These facial and environmental features all create a deliberately threatening image for the band.

The back cover is also very simple, with a plain blue background and the tracklisting for the album. The band's name and logo appear once again. This reinforces that it is a self-titled. The last song is also named after the band. The name is also references in its lyrics and has been a regular in the band's set-lists when they perform live.

The design of the disc is also very basic. The CD is a re-release as the album was originally recorded and finished in 1980, when vinyls were still the medium for album consumption. The album was reissued for this format by the record label, and the band presumably had no input on the album design. However, the album would be re-issued again in 1998 with additional artwork and photographs.

This is a piece of artwork consumers will find when they open the CD case. It shows photos of the band playing at live shows during the time this album was being made. They are used to promote the band and its image, as well as the typical response they receive from audiences when they play. It may also encourage fans who have bought the album to see the band live.

Band: Iron Maiden

Mascot name: Eddie the Head (or Eddie for short)

Example album art: Iron Maiden (self-titled) (1980)

Iron Maiden's mascot, Eddie, has maintained a basic zombie like appearance, but has appeared in the band's artwork as a cyborg, an Egyptian mummy and a lobotomised mental patient amongst others. The appearance that the mascot adopts is based on the themes/title of the corresponding album.

 

  What can we observe?

The band's logo is positioned in the top centre of the cover, with the album title being placed below. It is important, therefore, that the title differentiates in font and/or size so that consumers can distinguish between the two. Although this band had already released three albums prior to this one, it is still vital that the artwork can attract new fans to their music. This turned out to be the band's breakthrough album and remains a fan favourite, as well as one of their highest selling albums.

Perhaps the cover assisted in part in making the album a success. The mascot we see on the cover (Vic Rattlehead) was also featured on the artwork for the album's two singles ("Holy Wars" and "Hangar 18") therefore promoting a distinguishable figure that will allow fans of the genre/band to tell that the singles and the album are all by the same band. The consistent blue/yellow colour scheme of the artwork also makes it visually appealing, as well as alluding to the themes/topics covered in the songs' lyrics.

 

The album's back cover continues the blue/yellow colour scheme featured in the artwork. It contains the tracklisting, an image of the band and the members' names, and a symbol that the band have used to associate with the album, which adds to the visual attraction that is a contributing factor to selling the album. The same symbol is featured on the disc's artwork. As for the track-listing, it is a conventional feature for a back cover of an album. Most fans prefer to buy an album after they have heard a song from the album, which is usually achieved through the release of singles prior to the album's release, which provides a taster to what the listener should expect on the rest of the album, and generates hype so that a high number of copies will be sold in the first week. The track-listing allows the fan to confirm that the song(s) they have heard are featured on the album they are buying.

As for the photo of the band, although some fans may have already been familiar with the band's music before this album, the line-up had changed since the last album was released. Therefore, the back cover introduces the two new members that joined before the album was made (drummer Nick Menza and guitarist Marty Friedman) as well as establishing the band in general and their image to new fans.

The disc artwork maintains the consistency of the artwork by featuring the same symbol as seen on the back cover, as well as the same yellow colour scheme.

The artwork for the inside cover is similar to that of the front cover, and shows the same area as seen on the front cover, but mainly serves to maintain the consistency of the artwork. Credits are given to the band members as well as the other people who worked on the album's creation.

Band: Megadeth

Mascot name: Vic Rattlehead

Example album artwork: Rust In Peace (1990) 

What can be observed?

This album cover is the band's third to feature their mascot, "The Guy" and their fifth album overall. The first album to feature the mascot on the cover "Ten Thousand Fists" depicted the character surrounded by a large crowd of people raising their fists up in the air. This suggests an act of empowerment, which is a theme covered in many of the album's songs. The next album "Indestructible" shows the character walking through fire with a brave smile, and again has songs that serve to empower the listener and boost their morale, but also covers darker themes that the listener could relate to. This album cover shows the character breaking from chains, and is suited to the album title as he is possibly breaking out of an asylum. In general, it can be said that whilst the character has a monstrous appearance, which is conventional of a heavy metal mascot, he is portrayed as a strong character that is able to conquer any obstacle. Whether this is for good or bad intentions is left ambiguous. The listener's own interpretation of the mascot may determine how they react to the band's music.

 

The back cover has a relatively simple design, featuring the track listing, the band name and album title that carries on the colour scheme of the album's artwork (black). This cover suggests a dark time during one's life; they are perhaps facing the biggest obstacle they have ever come across and are trying to overcome it. It can also be interpreted as a criminal breaking free from jail to wreak havoc. The songs cover dark themes and the artwork serves to set this particular mood.

Like the back cover, the CD design is very simple and once again features the album's track list. This is done to keep the artwork simple yet effective.

The inside cover bears much significance to a drawing found on parts of the artwork of the band's first album, "The Sickness", which the band's mascot would eventually derive from. This is possibly to support the album's darker themes compared to previous albums.

The inlay cover is the piece of artwork that appears behind the disc on albums released in transparent CD cases. Inlay covers, such as this one, are usually very simple and serve mainly to maintain the colour scheme.

Band: Disturbed

Mascot name: The Guy

Example album artwork: Rust In Peace (2010)

This is the band's first album to be released on a major label. It is also the first album to feature this mascot on its artwork. The previous two albums featured the band members on the front covers and were released Japan only. Therefore, this is the first time the band was promoted internationally and therefore the decision was made to create something eye catching to attract audiences. The title "Metal health" is a possible play on the term "mental health" which the front cover, depicting the mascot (a man with a metal mask) dressed in a stereotypical costume for a mental patient would support.

The inclusion of the band members on the back cover helped to promote the band internationally for the first time. In addition to this, the songs are listed next to the images, with specific writing credits given for each song. Therefore, it allows each member to gain recognition for their own songwriting contributions.

The design of the disc is very basic. The CD is a re-release as the album was originally recorded and finished in 1983, when vinyls were still the medium for album consumption. The album was reissued for this format by the record label, and the band presumably had no input on the album design.

Band: Quiet Riot

Mascot name: un-named

Example album artwork: Metal Health (1983)

SHOOTING NOTICES/CANCELLATIONS

21/11/12
I have filmed what I consider test shots, but could possibly be used in the final video. These shots feature no actors and are mostly close ups of valuables e.g. wallets and iPods, but also a shot of a coat with inside out pockets and a zoom in of a wardrobe, supposedly with valuables inside.

25/11/12 - HOUSE SHOTS REQUIRING ACTORS - CANCELLATION
Unfortunately I have had to cancel this filming session, as my main actor, Dan, was unable to attend it due to illness, and Ryan (supporting actor, victim) had other planned arrangements he needed to attend.

28/11/12 - COLLEGE GREEN SCREEN ROOM SHOTS - CANCELLATION
Unfortunately Dan has ran into personal issues, and we cannot film today either. As of 3rd December we have been discussing the next possible filming date.

These cancellations have been very unfortunate, as I have a first draft deadline coming up and do not have much footage as of yet.

During January, I found it difficult to find the time to work on my music video, as I was very busy filming for my Film Studies sequence as well as revising for exams for other subjects. I decided that once the exams had finished I would make further progress on my video.

06/02/13 - MORE COLLEGE GREEN SCREEN ROOM SHOTS - CANCELLATION
Unfortunately Dan has much work to catch up with and cannot shoot today. However, he should be able to finish his work by tomorrow and we will do some filming then.

Shooting Schedule

HOUSE SHOTS NOT REQUIRING ACTORS - 21/11/12 (shots 19, 38, 46, 55, 72 filmed)
HOUSE SHOTS REQUIRING ACTORS - 25/11/12 (cancelled)
GREEN SCREEN ROOM + STREET SHOTS - 28/11/12 (cancelled)
STREET SHOTS - 07/12/12 (shots 39, 40, 42-45 filmed)
GREEN SCREEN ROOM SHOTS - 19/12/12 (filmed)
MORE GREEN SCREEN ROOM SHOTS -  06/02/13 (cancelled)
MORE GREEN SCREEN ROOM SHOTS -  07/02/13 (filmed)
HOUSEHOLD SHOTS (WITH DAN ONLY) - 17/02/13 (filmed)
LYRIC SHOTS - 06/03/13 (filmed)

Locations

* My house
I will need to do some shots for the video in a victim's house, and I've decided that my house would suit this well. I believe it is well decorated and full of valuable items, which could make it an attraction to a thief.

* Green-screen room in college
I envision that some shots, such as those that require lip-syncing, should be shot in a dark room, you can change the lighting in the room so that it is dark, but I will attempt to ensure that there is a light that will shine on the singer, so that although the room is supposed to be dark, we are focusing solely on the singer.
* Street areas
There are shots in which the singer stalks the streets for somewhere to carry out a robbery. I will use the street areas around either my house or the area around my college. I believe the latter would be the most suitable location, as there are some shops as well as houses nearby. Shops include Tesco Express and Sainsburys, as well as a pizza takeaway. Although it is not a busy shopping centre, I don't consider it a problem as the character being portrayed in the song is supposedly obsessed with stealing everything and anything, not just valuable items, which is a more conventional portrayal of a thief. In my music video, I am therefore challenging these conventions.

Cast list

Dan Troupe - singer, main role in music video

I chose Dan as he is a media student, which allows me to get constructive criticism in regards to my script and storyboard. I can openly talk to him and I've known him since high school. He doesn't live far away therefore making it fairly easy to shoot.



Extras:
TBC - As of March 3rd, 2013, I am trying to figure out how to bring in an additional actor/actress for my music video. I originally planned to have my friend Ryan as an extra, but due to his very busy schedule this looks unlikely. It is possible I will use an actress named Alex.

Potential Hazards

I produced this table to keep in mind the potential hazards that may occur during filming. I will prepare my locations prior to filming to try to avoid these hazards.

Relationship between my song and the visuals in my video

Relationship between lyrics and visuals:
The visuals in my music video will often complement the lyrics of the song, and the mise en scene of particular shots will often reflect the lyrics as we hear them. For example, during lyrics such as "Force of habit is the problem that I've got" and "I admit, I know I've got a problem", we will see mocked up paperwork that details "force of habit" as a kind of disease that is incurable. This makes the subject matter of the song seem more realistic and possibly frightening to those outside of the target audience group.

The performance of the singer, more specifically, the facial expressions, will also complement the lyrics. The actor will portray the persona he is singing about through these facial expressions. This primarily includes manic smiles and laughter whilst lip syncing to some of the lyrics.

Relationship between music and visuals:
The song is in a mid-paced tempo, which means some of the shots will flow in a reasonably slow pace. Parts of the song that feature guitar solos will have faster-paced, more action packed shots to complement them. I will have what I like to refer to as "mini-montages" that will feature a series of shots that play in a short space of time (around 3-5 seconds) that follow a particular theme in terms of, for example, mise-en-scene. One "mini-montage" I plan to use in my music video is one that shows many valuable items such as wallets and iPods, to imply that the singer has managed to steal them all in one fell swoop. This reflects the danger of the character being portrayed in the song and, most importantly, in my video, as it is up to me how I aim to portray him.

Close up of the singer:
Most of the shots that contain lip syncing will show a close up of the singer in a room that is otherwise dark, so the focus is fully on the singer. It is important for many music listeners to know who the performer of the song is, or if the song is a band effort, it's important to at least know what the singer looks like, although especially in rock and metal music videos, fans may want to know who the guitarists, bassists and drummers are too, as songs such as "Sweet Child O Mine" by Guns N Roses feature acclaimed guitar solos. However, many rock/metal videos such as mine still solely focus on the singer.

Performance, concept or narrative?
The music video will mix both performance and narrative. I feel that the narrative is somewhat loose but still present. The story doesn't really fit into a traditional structure (equillibrium, disruption, quest, resolution/re-equillibrium). The music video begins with the singer awakening from a sleep, opening his eyes and pulling a sinister smile, all in jump cuts. The music video will end on these shots in a reverse order, to show that his activities have come to an end, temporarily. To me, it gives the idea that he is stolen all there is to steal, and has therefore "gone into hibernation" so to speak, until some time has passed and he is able to wreak havoc again. Therefore, if the viewer was to re-watch the music video straight away, it would resemble his re-awakening after some time has passed, so the video can therefore be watched on a loop and it would show a continuting narrative.

Use of own camera

While the majority of students are booking cameras belonging to the college, I am intending to use a camera that my father gave to me recently. He has also given me a tripod to use. I have took the camera in to the college to make sure it will be okay for me to use for my coursework. The technician approved it, which I am grateful for as it will save me the stress of trying to book out cameras multiple times, as there are a limited number of cameras in the college so I wouldn't be able to guarantee that I would be in possession of a camera during the days I intend to shoot any footage.

The tripod I own has a leg supporter missing. However, I don't feel that this hinders its performance. I also feel that it's easier to create a smooth camera movement on my tripod than on the tripods provided by college.

The model of the camera I am using is JVC Everio GZ-MG77 HDD. The make of my tripod is Miranda.

Prop list

Bracketed numbers = shots in which the props will be used
Various items such as wallets, keys, phones, money etc.
Money (pound notes, 11, 13, 14, 16, wallets 19, 25, 26, 31, 34, 36, 46, coins, 16, 31, 67, 71)
Sheet reading "FORCE OF HABIT" (17, 38, 72)
Book (29, 30)
Globe (53, 54) (SCRAPPED)
Other sheets relating to "force of habit" (55)
Other paper ("Temptation" 56 "5-fingered-discount" 57)
Money bank (70)|

My audience

Storyboard animatic

Software used - Windows Movie Maker

Whilst other students used Adobe Premiere Pro, I decided instead to go with Windows Movie Maker, seeing as I didn't have Adobe at home and would be able to work on it outside of college, and in the comforts of my home.

The benefits to using Windows Movie Maker are that it only took me an hour to import the frames, piece them together, alter the timings to fit, and export it. And if I ever needed to take a break. I could go back to it whenever I wanted, whereas people using Adobe would need to wait until they next had a study period in college, therefore it will take them longer overall to prepare the animatic.

The drawbacks to using Movie Maker is that the program crashed on me a number of times. However, I was aware of the risk of it crashing and losing all my work before I started creating my animatic, so in the settings I proceeded to change AutoSave so that it would save my work every minute so if the program was to crash after a long time of hard work, I would have all or most of the work intact when re-opening.

Before I scanned in my storyboard, I made sure to draw over my pictures to maintain their visibility after it scanned in. I used EPSON Scan to scan everything in. I used the snipping tool on Windows to crop the computer screen so that each would show only the drawings. I did begin using Adobe Photoshop CS5 to do this, using cropping tools within the software, but I found this to be a long, tiring process, and only managed to take 10-15 frames before a fellow Media student suggested that I use the snipping tool instead, which turned out to be much quicker.

Since my drawings are of a poor standard, I added in arrows and captions to make it easier to understand my drawings and what I intend to do with my video for my viewer.

Music video storyboard

Analysis of poll results

INTRODUCTION AND QUESTIONS ASKED:
In September, I put together a questionnaire on my blog to find out what kind of music videos were among the most popular. The idea was that I could use my questionnaire results and base my music video around them. I composed and published the following six questions:
* Gender?
Possible answers: Male - Female
* Age group?
Possible answers: 12-15 - 16-19 - 20-24 - 25-35 - 35+
(For this question I noticed a flaw among the available answers after publishing it. 35 year olds carrying out the questionnaire could answer with either 25-35 or 35+. However, the results yielded no votes for 25-35 and only one for 35+ (see results section below))
* Where do you live?
Possible answers: Hull - East Riding (mistyped "Eat Riding") - North Lincolnshire - Elsewhere
* Social class?
Possible answers: A - B - C1 Workers (skilled) - C2 Workers (Semi-skilled) - D - E
* What Genre of music do you like? (multiple choice)
Possible answers: Pop - RnB - Rap/Hip Hop - Rock - Metal - Techno/Electronic - Alternative - Indie - Classical - Country - Jazz - Other
* What form of music video do you like? (multiple choice)
Possible answers: Performance - Narrative - Abstract - Animated

HOW DID I GET PEOPLE TO ANSWER THESE QUESTIONS?
In order to try and get as many votes as possible, I decided that social networking would be a suitable way to promote my blogs. I posted the link to my blog on both Facebook and Twitter. On Facebook, I have around 400 friends and therefore 400 potential candidates, and on twitter I have around 70 followers. In the end I attracted only approximately 10 people but this promotion did give me a boost from the 3 votes per question I had prior from asking a handful of people from college to answer the questions.

RESULTS:
Gender?:
Votes - 10
Male - 5 (50%)
Female - 5 (50%)
My comments: What we can draw from this is that music as well as promotional videos appeal equally to both genders. This is a good thing, as my audience will therefore be potentially varied.

Age group?:
Votes: 10
12-15 - 0 (0%)
16-19 - 9 (90%)
20-24 - 0 (0%)
25-35 - 0 (0%)
35+ - 1 (10%)
My comments: Most of the people I asked in person and most of the people I have on Facebook and Twitter were of the most popular age group. This could produce results potentially unrepresentative of the general music audience. If I was to carry out this poll again I would promote my poll elsewhere to attract potentially more diverse age groups.

Where do you live?
Votes: 11
Hull - 5 (45%)
East Riding - 4 (36%)
North Lincolnshire - 0 (0%)
Elsewhere - 2 (18%)
My comments: Location-wise, my Facebook friends list is more varied. This is good as it also focuses on the music tastes of people outside of Hull and East Riding.

Social class?
Votes: 9
A - 2 (22%)
B - 0 (0%)
C1 Workers - 2 (22%)
C2 Workers - 0 (0%)
D - 1 (11%)
E - 4 (44%)
My comments: The social classes found on my friends list are also rather varied. Some people of my age group have found well paid jobs and therefore consider themselves a higher social class than other people of their age who are still unemployed.

What genre of music do you like?
Votes: 11
Pop - 5 (45%)
RnB - 3 (27%)
Rap / Hip Hop -  3 (27%)
Rock - 8 (72%)
Metal - 4 (36%)
Techno / electronic - 4 (36%)
Alternative - 5 (45%)
Indie - 4 (36%)
Classical - 2 (18%)
Country - 5 (45%)
Jazz -  3 (27%)
Other - 5 (45%)
My comments: Although "rock" was the most popular choice here, metal is often considered a derivative form of rock, with many "rock" fans also listening to a number of metal bands. Metal has half the votes that rock does, with the genres RnB, Rap/Hip-Hop, Classical and Jazz yielding a lower number of results. I also made this question a multiple choice question as I am aware that many music fans have a very varied taste. It is nice to see that not one available genre went completely unvoted.

What form of music video do you like?
Votes: 8
Performance - 6 (75%)
Narrative - 7 (87%)
Abstract - 1 (12%)
Animated - 3 (37%)
My comments: As a result of the results of this question, I introduced a loose narrative in music video, which I will discuss in further posts. As for performance, it was my idea from the start to feature lip syncing, so combining the two together should prove to be effective to my audience.

Shot list

#1 0:00-0:01 - CU - Cuts to singer with the song's first cymbal crash. Eyes closed, expression of deep thought

#2 0:01-0:03 - CU - Camera cuts, singer opens eyes with the next cymbal crash, staring at the camera

#3 0:03-0:04 - CU - Camera cuts, with the next crash comes a big evil grin

#4 0:04-0:06 - ECU - Camera cuts, focuses on eyes, determination

#5 0:06-0:07 - LS - Camera cuts, singer gets up and begins to walk

#6 0:07-0:09 - LS - Camera cuts, jump cut whilst walking

#7 0:09-0:10 - LS - Camera cuts, another jump cut + more walking

#8 0:10-0:12 - LS - Camera cuts, another jump cut + exits room

#9 0:12-0:18 - LS, PAN - Camera cuts, pans as he walks across a brighter room, he proceeds to knock things over, causing a wreck

#10 0:18-0:21 - CU - Camera cuts, He laughs in a sinister manner before stopping as he notices something

#11 0:21-0:24 - CU - Camera cuts, zooms into money (a pound note)

#12 0:24-0:28 - CU - Camera cuts, singer looks both ways to check that the area is clear before taking money

#13 0:28-0:30 - CU - Camera cuts, hands reach in to the frame, he takes the money

#14 0:30-0:38 - LS, PAN - Camera cuts, he laughs in a sinister manner again, he now has the money, he then proceeds to leave the room

#15 0:36-0:41 - CU - Camera cuts, singer is once again shown to be in the dark room from the beginning, this establishes that this is perhaps his hiding place to enable him to hide from punishment of his crimes. lip syncs to "Can't overcome it, it's what I do best"

#16 0:41-0:44 - CU - Camera cuts to a pair of jeans presumably left on the floor by owner, singer reaches inside back pocket and finds spare change... "I'll pick your pocket for your last red cent"

#17 0:44-0:45 – CU – Camera cuts, singer holds up note detailing his condition, reading “Results: tested positive for FORCE OF HABIT,

#18 0:45-0:47 – CU – Camera cuts to dark room, lip syncs to “I’m stricken like the rest”

#19 0:47-0:51 – CU – We see a few everyday items fall onto the floor e.g. wallets, keys, corresponding with “never return anything I’m lent”

#20 0:51-0:56 – MS – Camera cuts, singer acts innocent and syncs to “it wasn’t me, yeah you know it wasn’t me, it must have been someone who...” towards the end he lifts his arm up to point at something off camera next to him

#21 0:56-0:58 – MS – Camera cuts to singer again, but in a slightly different position, holding shrugging as if to say “I’m innocent” to give the impression that this is somebody different who happens to look very similar, being pointed to by the singer as we see him in the previous shot, corresponding with “...looked like me”

#22 0:58-1:03 – CU, ZOOM IN – Camera cuts to singer who stares into the camera with a determined, angry expression, breaking the fourth wall as if to try and threaten the audience, lip syncing to “innocent until proven guilty...” and a red tint develops with the camera zooming in as he continues to sync to “...and you ain’t got a thing on me”

#23 1:03-1:09 – MCU – Camera cuts to backdrop of the Earth (will possibly be achieved using greenscreen) whilst singer continues to lip sync to “Your possessions, your worldly possessions, mean more to me than your protective obsessions”, points to audience

#24 1:09-1:10 – MCU – Camera cuts to view of the singer from a house window as his head pops up

#25 1:10-1:12 – LS – Camera cuts to victim living inside of the house who is clearly shocked/scared at the sight of the singer, and he quickly proceeds to grab valuables before he can get to them

#26 1:12-1:15 – CU – Camera cuts to victim throwing the items inside a cupboard or wardrobe. Only his hands are in shot.

#27 1:15-1:19 – CU – Camera cuts back to singer in dark room lip-syncing to “it’s a shame, it’s a god-damn shame”

#28 1:19-1:22 – LS – Camera cuts to shot of a victim trapped inside of a room with the singer stood next to the door laughing, lyrics: “I’m the culprit but you’re the one to blame”

#29 1:22-1:25 – CU – Camera cuts to singer reading a book, seemingly in peace. Lyrics: I’ll take another lesson from my mother”

#30 1:25-1:28 – CU – Singer keeps hold of book with one hand in order to reveal his face as he lip syncs “it’s better to take than get took” as he throws the book away”

#31 1:28-1:31 – CU – Camera cuts to singer’s arms as he opens a wallet and empties out all of the change. Lyrics “steal a dollar, steal a dime”

#32 1:31-1:35 – CU - Camera cuts to dark room, singer lip sync to “force of habit will get you every time”

#33 1:35-1:42 – LS – Camera cuts to a victim, and its then pans back to reveal that the singer is snuck up behind him. The victim turns back and discovers the singer and gets scared off, proceeding to run away. “in your pocket invade your space, force of habit any time or any place”

#34 1:42-1:45 – LS – Camera cuts to victim running towards his wallet to shield it “pay attention, keep an eye on all your cash”

#35 1:45-1:46 – CU – Camera cuts to the victim’s head impacting the floor, implying the singer has attacked him “force of habit...”

#36 1:46-1:48 – CU – Camera cuts to singer’s arm taking the wallet. “...will deprive you of your stash”

#37 1:48-1:51 – CU – Camera cuts to singer in dark room lip syncing to “If I blow it, yeah if I get caught”

#38 1:51-1:54 – CU – Camera once again cuts to the singer holding a note detailing his “disease” reading “Results: tested positive for FORCE OF HABIT” Lyrics: “Force of habit is the problem that I’ve got”

#39 1:54-2:02 – POV SHOT – beginning of song’s instrumental break, camera moves around a street, movement implies that this is somebody’s perspective

#40 2:02-2:05 – ECU – Camera cuts to singer’s eyes looking left and right with determination.

#41 2:05-2:08 – Many brief shots of areas of the street in the space of 3 seconds.

#42 2:08-2:11 – CANTED ANGLE – more movement through the street, P.O.V.

#43 2:11-2:15 – CU – Camera  cuts to singer grinning evilly

#44 2:15-2:21 – LS – Camera shows singer running off somewhere, presumably to find a house to rob

#45 2:21-2:28 – More fast paced shots, this time consisting of canted angles of the street and possibly victims, and a glimpse of the singer laughing

#46 2:28-2:35 – Fast paced shots of items that have presumably been stolen, e.g. wallets, purses, money, drinks, foods etc.

#47 2:35-2:40 – CU – Singer appears to wake up from a trance in the dark room

#48 2:40-2:41 – ECU – Camera cuts to singer’s eyes, and element of surprise

#49 2:41-2:45 – MS, EASE IN – Camera cuts to many stolen goods laid out on the floor, slight zoom in

#50 2:45-2:47 – ECU – Camera cuts to close up of a grin showing on his face, he feels a sense of accomplishment.

#51 2:47-2:50 – CU – Camera cuts to singer looking and reaching his arms up at a valuable item on a shelf. Lyrics: “Mama told me, look but don’t touch”

#52 2:50-2:54 – CU – Singer raises his arms up in frustration as he lip syncs to “but that only made me want it more!”

#53 2:54-2:57 – MS – Camera cuts to singer tinkering with a globe whilst lip syncing to “it doesn’t matter if you’re a friend or a foe”

#54 2:57-3:01 – CU – Camera cuts to singer turning his head to break the fourth wall, lip syncing to “’cause your house is my candy store”

#55 3:01-3:04 – CU – Camera cuts up close to sheets detailing singer’s problems etc. “I admit it, I know I’ve got a problem”

#56 3:04-3:07 – ECU – Camera cuts to a sheet with the word “temptation” printed/written on as we hear the lyrics “but temptation is controlling me” before a hand quickly snatches it away from the shot

#57 3:07-3:10 – ECU – Camera cuts to show part of an item with a price tag, the singer’s hand reaches in to place a piece of paper reading “5-finger discount” onto it. Lyrics: “I can’t resist a five fingered discount”

#58 3:10-3:12 – CU – camera cuts to singer in dark room, lip-syncing with an evil expression to “everything for me is free”

#59 3:12-3:19 – LS, PAN – Camera cuts to and follows singer walking into a house sneakily, door slightly ajar

#60 3:19-3:21 – CU – Camera cuts to singer inside of the house as he looks for valuables inside. He walks towards the camera.

#61 3:21-3:25 – MS – Camera cuts to singer having walked to the cupboard/wardrobe in which valuables were locked inside earlier, shows him struggling to get in

#62 3:25-3:28 – CU – Camera cuts to worried expression on singer’s face

#63 3:28-3:30 – MS, ZOOM – Camera zooms in to the cupboards

#64 3:30-3:32 – LS – Camera cuts to singer walking back out of the house

#65 3:32-3:35 – ES – Camera cuts to establishing/P.O.V. shot of a street

#66 3:35-3:38 – ECU – Camera cuts to singer’s fist clenching

#67 3:38-3:44 – ECU – Camera pans across singer’s collection of stolen coins. Lyrics: “steal a dollar, steal a dime, force of habit will hit you every time”

#68 3:44-3:48 – CU – Camera cuts to a jacket laid on the floor with its pockets inside out “In your pockets, invade your space”

#69 3:48-3:52 – CU – Camera cuts to singer in dark room with his eyes closed. The camera also rotates around him.

#70 3:52-3:56 – CU – Camera cuts to empty money bank, the singer’s hands reach in to the shot and proceed to give the bank a shake

#71 3:56-3:58 – ECU – Camera cuts to a small amount of coins in the singer’s hand

#72 3:58-4:05 – ECU – Camera cuts to another shot of the sheet reading “force of habit” lyrics: “force of habit is the problem that I’ve got”

#73 4:05-4:16 – The music video ends with a small montage of shots shown across the video, which lasts for the final 11 seconds of the song, ending with the first three shots seen in the video played in the reverse order. There is nothing left for the singer to steal and he therefore goes into another sleep, almost as though he is hibernating. The video could therefore be watched on a loop.