Monday, 5 November 2012

Analysis of poll results

INTRODUCTION AND QUESTIONS ASKED:
In September, I put together a questionnaire on my blog to find out what kind of music videos were among the most popular. The idea was that I could use my questionnaire results and base my music video around them. I composed and published the following six questions:
* Gender?
Possible answers: Male - Female
* Age group?
Possible answers: 12-15 - 16-19 - 20-24 - 25-35 - 35+
(For this question I noticed a flaw among the available answers after publishing it. 35 year olds carrying out the questionnaire could answer with either 25-35 or 35+. However, the results yielded no votes for 25-35 and only one for 35+ (see results section below))
* Where do you live?
Possible answers: Hull - East Riding (mistyped "Eat Riding") - North Lincolnshire - Elsewhere
* Social class?
Possible answers: A - B - C1 Workers (skilled) - C2 Workers (Semi-skilled) - D - E
* What Genre of music do you like? (multiple choice)
Possible answers: Pop - RnB - Rap/Hip Hop - Rock - Metal - Techno/Electronic - Alternative - Indie - Classical - Country - Jazz - Other
* What form of music video do you like? (multiple choice)
Possible answers: Performance - Narrative - Abstract - Animated

HOW DID I GET PEOPLE TO ANSWER THESE QUESTIONS?
In order to try and get as many votes as possible, I decided that social networking would be a suitable way to promote my blogs. I posted the link to my blog on both Facebook and Twitter. On Facebook, I have around 400 friends and therefore 400 potential candidates, and on twitter I have around 70 followers. In the end I attracted only approximately 10 people but this promotion did give me a boost from the 3 votes per question I had prior from asking a handful of people from college to answer the questions.

RESULTS:
Gender?:
Votes - 10
Male - 5 (50%)
Female - 5 (50%)
My comments: What we can draw from this is that music as well as promotional videos appeal equally to both genders. This is a good thing, as my audience will therefore be potentially varied.

Age group?:
Votes: 10
12-15 - 0 (0%)
16-19 - 9 (90%)
20-24 - 0 (0%)
25-35 - 0 (0%)
35+ - 1 (10%)
My comments: Most of the people I asked in person and most of the people I have on Facebook and Twitter were of the most popular age group. This could produce results potentially unrepresentative of the general music audience. If I was to carry out this poll again I would promote my poll elsewhere to attract potentially more diverse age groups.

Where do you live?
Votes: 11
Hull - 5 (45%)
East Riding - 4 (36%)
North Lincolnshire - 0 (0%)
Elsewhere - 2 (18%)
My comments: Location-wise, my Facebook friends list is more varied. This is good as it also focuses on the music tastes of people outside of Hull and East Riding.

Social class?
Votes: 9
A - 2 (22%)
B - 0 (0%)
C1 Workers - 2 (22%)
C2 Workers - 0 (0%)
D - 1 (11%)
E - 4 (44%)
My comments: The social classes found on my friends list are also rather varied. Some people of my age group have found well paid jobs and therefore consider themselves a higher social class than other people of their age who are still unemployed.

What genre of music do you like?
Votes: 11
Pop - 5 (45%)
RnB - 3 (27%)
Rap / Hip Hop -  3 (27%)
Rock - 8 (72%)
Metal - 4 (36%)
Techno / electronic - 4 (36%)
Alternative - 5 (45%)
Indie - 4 (36%)
Classical - 2 (18%)
Country - 5 (45%)
Jazz -  3 (27%)
Other - 5 (45%)
My comments: Although "rock" was the most popular choice here, metal is often considered a derivative form of rock, with many "rock" fans also listening to a number of metal bands. Metal has half the votes that rock does, with the genres RnB, Rap/Hip-Hop, Classical and Jazz yielding a lower number of results. I also made this question a multiple choice question as I am aware that many music fans have a very varied taste. It is nice to see that not one available genre went completely unvoted.

What form of music video do you like?
Votes: 8
Performance - 6 (75%)
Narrative - 7 (87%)
Abstract - 1 (12%)
Animated - 3 (37%)
My comments: As a result of the results of this question, I introduced a loose narrative in music video, which I will discuss in further posts. As for performance, it was my idea from the start to feature lip syncing, so combining the two together should prove to be effective to my audience.

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